Waiting is for Suckers

Waiting in Line is for Suckers

This is a stock advertisement about direct deposit for a financial magazine. The primary subscribers of the magazine are financial institutions such as credit unions, but the primary readers are young adults. The challenge here is pleasing both of these very different demographics.

This playful design and content work on multiple levels. The title I came up with leads right into the call to action, but it can also be read literally. The actual suckers being in line obviously plays off the title, but bright colors and curvy lines make sure the ad stays cute and playful.

Waiting in Line Mockup

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