The Muscle Train

The Muscle Train

A couple of close friends recently opened a gym and needed a logo for their parent LLC company, The Muscle Train. In a lot of ways this logo was just for fun. Their gym is part of a franchise, Snap Fitness, so they didn’t actually need it for most of their marketing materials. Nonetheless, they wanted their own branding and do plan to circulate it as they grow their business presence.

I wanted this logo to look powerful and borderline scary. There are a lot of different types of trains out there–about a dozen or so. Perhaps the most powerful looking are snow plow trains, but it was important that people still be able to easily identify it. I was torn between a steam engine and a freight train. A steam engine conveys sweat and raw power, but it’s also outdated inferior technology. The freight train has fewer details to be lost in a logo and still appears very powerful. I used retro train posters as inspiration. The triangular shape communicates strength. I chose a Russian style font again for it’s powerful appearance.



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