IPS National

IPS National

After purchasing the company from the previous owner, the new owner of IPS National (Intermountain Paramedical Services) wanted to rebrand the company’s corporate identity. IPS National serves it’s customers, primarily life insurance medical examiners, by eliminating unnecessary “middlemen” taking their cut just by being in the convoluted business chain. The company wanted to convey a medical feel, a financial feel, stability, and calmness. The first thing we did was shorten the name to “IPS.” With most of the logos I design, I begin with black and white even if I know it will ultimately be in color. At the black and white stage this was the logo that was chosen because of it’s strong stable feel, attributable to a bold slab serif font and structurally sound triangular shape. The logo mark serves to illustrate working around an obstacle, also representative of a mountain (from the full company name). The linear gradient was chosen because of it’s calming effect and medical connotations.

IPS Branding Package

IPS Mockups



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