Green Bug Cleaning

Green Bug Cleaning

GreenBug Cleaning is a commercial cleaning service specializing in environmentally responsible cleaning by way of safe chemicals and practices. I was initially confused by the name as bugs and insects don’t exactly conjure up feelings of cleanliness, however the owner was set on the name and the main reason was they used a green Volkswagon Beetle as their company car. Since there was also some potential for confusion if people assumed they were in the exterminator business I had my work cut out for me.

Because “Bug” was in the name I felt I had to do something to soften how this looked. I decided the logo mark should be a cute bug, akin to the VW Beetle. However people don’t see actual beetles as being very cute. Exterminators portray bugs as unattractive so a cute bug would help distinguish the business as a cleaning service. I came to the conclusion that ladybugs are generally received as being cute rather than gross and made this the basis for the logo. I chose to make it an icon so it didn’t read too literally as “bug.”

GreenBug Card Mockup



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